Services
Logo Design & Branding
Every business has a brand. Is yours reaching its full potential? See how Lunar Works can help improve your business’ reputation with your customers.
Logo Design & Branding FAQs
We help you develop a brand that is perfect for your business. This would include a logo, colour palette, font styles and more. The design material we create for a brand varies depending on the business. We’ve created branding material for businesses that are used in a variety of mediums, not just the digital world.
A well developed brand will influence the flow and feel of your website. It’s important to have clear brand rules established before designing a single page of your website.
Brand development is a collaborative process and you will have final say on all material we produce. We want our clients to be confident using the material we have produced for their business, which is why we don’t progress to the next stages of development without receiving the client’s written approval.
Because your customers care. Your brand is every public facing part of your business. A well-designed brand influences a customer’s experience with your business, and forges a memorable connection. All successful businesses have well-defined brands.
More About Logo Design & Branding
Your Brand Is More Than Its Logo
A common misconception is that a business’ brand is just the logo. In reality a logo is only one component of your brand. Your brand is your business’ reputation, and everything you do as a business affects that reputation. Whether that’s your customer service, or the type of material you use to package your products—it’s everything you do that affects your customer’s experience. It all impacts the way your customers perceive your business thereby impacting your brand.
Your logo is the gateway into your brand. It is what the customer will first see and must remain consistent wherever it is used to reassure the customer they are dealing with you. A logo is an identifier and cannot change your business’ reputation alone, it is one component that makes up your brand.
Consistency is key, without it your brand message will become confused and damage your reputation. That’s where brand guidelines come in, they help you maintain a consistent visual identity across all the mediums your business operates. You use your guidelines as a reference when applying your logo and branding assets to new material. We create brand guidelines for every new identity we create for a business. We want to ensure you know how to correctly utilise your branding material.
Tools We Use For Logo Design & Branding
